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Mercedes taglia i SUV Coupé? Cambio di strategia

Mercedes could cut SUV Coupés from its range in the coming years, according to a reputable German source. This news has caused quite a stir among car enthusiasts and Mercedes fans alike.

The possibility of Mercedes discontinuing its SUV Coupés was first reported by a German automotive rotocalco, citing an insider source within the company. According to the source, Mercedes is considering streamlining its product lineup and focusing on more profitable models.

This news may come as a surprise to many, as SUV Coupés have been gaining popularity in recent years. These vehicles combine the practicality of an SUV with the sleek and sporty design of a coupé, making them a desirable choice for many buyers. Mercedes currently offers three SUV Coupé models – the GLE Coupé, GLC Coupé, and the recently launched GLB Coupé.

However, the insider source claims that these models may not be performing as well as expected in terms of sales and profitability. This could be due to the increasing competition in the SUV market, with other luxury brands also offering their own versions of SUV Coupés.

If Mercedes does decide to cut SUV Coupés from its range, it would not be the first time the company has made such a move. In 2019, Mercedes discontinued the SLC and SL roadsters due to declining sales. This decision was met with mixed reactions from fans, but ultimately, it allowed Mercedes to focus on more profitable models and invest in new technologies.

But what does this mean for the future of SUV Coupés? While it may seem like a setback for Mercedes, it could actually be a strategic move to stay ahead of the competition. By focusing on their core models and investing in new technologies, Mercedes could potentially come back with even more innovative and desirable SUV options in the future.

Moreover, this decision could also benefit customers in the long run. With a more streamlined product lineup, Mercedes could potentially offer better deals and incentives on their remaining models. This could make their vehicles more accessible to a wider range of customers.

It’s also worth noting that Mercedes has been making significant strides towards electrification and sustainability. The company has committed to offering an electrified version of every model in its lineup by 2022. By cutting less profitable models, Mercedes could have more resources to invest in the development of electric and hybrid vehicles.

Of course, nothing has been confirmed yet, and Mercedes has not made any official statements regarding the discontinuation of SUV Coupés. However, if this news does turn out to be true, it’s important to remember that it is a business decision and not a reflection of the quality or desirability of the SUV Coupé models.

In fact, this could be an opportunity for Mercedes to innovate and come up with even more exciting and desirable models in the future. As a company known for its luxury and cutting-edge technology, we can trust that Mercedes will continue to deliver exceptional vehicles that cater to the evolving needs and preferences of its customers.

In conclusion, while the news of Mercedes potentially cutting SUV Coupés from its range may come as a surprise, it could ultimately be a strategic move for the company. It’s important to trust in Mercedes’ vision and expertise in the automotive industry and look forward to what they have in store for us in the future.

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